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Apple pushes Siri toward agent features, Bloomberg's Gurman says

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Apple pushes Siri toward agent features, Bloomberg's Gurman says

The Verge, relaying reporting from Bloomberg's Mark Gurman, says CEO John Ternus is pressuring AI czar Craig Federighi to accelerate the Siri roadmap and deliver a powerful AI agent that can compete with OpenAI's Dots or Meta's Muse. Federighi has delivered a functional version of Siri AI on an incredibly short timeline, The Verge writes, but the company has no illusions that it is keeping pace with its rivals.

Two significant improvements to Siri are expected in the coming months. The first gives the assistant fine-grained control over Apple's first-party apps, for example rotating and cropping images in Photos or organizing Safari tabs. Those capabilities are expected to arrive with iOS 27.3. The second and bigger change is integration with third-party apps, which Gurman says is likely to land later, in the Spring. It would let Siri place an order through Grubhub or book a dinner reservation through OpenTable, for example.

That is only the start. Apple is expected to push Siri to become more agentic, with features that let it carry out ongoing tasks rather than one-offs. Gurman describes the target: Dots, Muse and Grok can keep track of goals, determine what needs to happen next and continue pursuing objectives without the user initiating every individual step. Apple ultimately wants to go in this direction, he says he is told, and he believes the company could make Siri more like an agent as early as next year. He adds that Apple does not have much of a choice, given current consumer and market demands.

Key facts

  • Per Bloomberg's Mark Gurman, CEO John Ternus is pressuring AI czar Craig Federighi to speed up the Siri roadmap and deliver a powerful AI agent.
  • The rivals named are OpenAI's Dots and Meta's Muse; Gurman also names Grok as an agent that tracks goals and pursues them.
  • Two Siri improvements are expected in the coming months: fine-grained control of Apple's first-party apps (Photos edits, Safari tabs) with iOS 27.3, then third-party app integration.
  • Third-party integration, such as ordering through Grubhub or booking via OpenTable, is likely to land in the Spring, according to Gurman.
  • Gurman believes Siri could behave more like an agent, handling ongoing tasks, as early as next year.

Why it matters

The report frames Siri's next steps as a response to pressure from the top. The Verge says Apple is aware it is not keeping pace with rivals, and the target is an assistant that tracks goals and keeps pursuing them without the user prompting every step, as Gurman says Dots, Muse and Grok do. Moving from one-off commands to ongoing tasks is the core of the agentic shift described here.

Who it affects

Siri users are the direct audience: the first change covers Apple's own apps such as Photos and Safari, the second reaches third-party apps such as Grubhub and OpenTable. Apple's leadership is also in the frame, since the report describes Ternus pressing Federighi on the schedule. OpenAI and Meta appear as the competitors Apple is measured against.

How to use it

Nothing is available to use yet; these are expected features. If the reporting holds, first-party app control would arrive with iOS 27.3, letting Siri do things like rotate and crop images in Photos or organize Safari tabs. Third-party actions, such as placing a Grubhub order or booking a table through OpenTable, are likely to come in the Spring.

How solid is it

This is sourced reporting relayed by The Verge, not an announcement. The timing claims come from Gurman: the Spring window for third-party integration is described as likely, and the agent-like Siri as something that could happen as early as next year. His line that Apple ultimately wants to go in this direction is attributed to what he is told. The iOS 27.3 timing is described only as expected. No Apple comment is quoted.

Risks and caveats

Every date is soft: "expected", "likely" and "could" are the source's own qualifiers. The Verge says the current Siri AI is functional but that Apple knows it trails rivals, so the gap may not close quickly. No release date is given for iOS 27.3, and the report gives no details on the current Siri AI beyond calling it functional.

“Apple ultimately wants to go in this direction, I’m told, and I believe the company could make Siri more like an agent as early as next year”

— Mark Gurman, Bloomberg, as quoted by The Verge