Bluesky expands its AI app Attie so users can build sites, games and polls
At TechCrunch Disrupt 2026 on Thursday, Bluesky announced a new tool that lets creators make websites, quizzes, games, polls and other interactive experiences. It is an expansion of Attie, Bluesky's more experimental platform, which initially offered AI-powered technology for building custom social feeds. The idea, as TechCrunch describes it, is to let everyday users create the kind of experiences that previously only software developers could build.
The things people make will live on the AT Protocol (ATProto), the same protocol that powers Bluesky and other decentralized social apps in the decentralized social web known as the Atmosphere. Creators who build with Attie are connected to their ATProto identity, and Attie will suggest things users might want to make based on their public Bluesky profiles.
Bluesky CEO Toni Schneider announced the feature in an interview at Disrupt. He said the company is adding a feature to Attie that lets you build sites and social experiences for a group of people, and described it as social vibe coding, or vibe coding for your community. His argument: vibe coding today is a single-user, solo experience, and he wants people to build together or for a group. Schneider is a former CEO of Automattic and a partner at True Ventures. He had been leading Bluesky on an interim basis after former CEO Jay Graber stepped down in March to become chief innovation officer; he is now taking charge as the company enters the AI era. TechCrunch says Attie gives Bluesky a playground for trying out AI-powered ideas like this.
To build with Attie, users can bring their own AI model or use open-weight options, and the resulting sites and games can tap into Bluesky's wider audience, said COO Rose Wang. She framed distribution as the unsolved problem: everybody is building, but the big question is who uses what you build. Attie, she said, comes with the Bluesky distribution, so it does not stand alone.
That audience is large but uneven. Bluesky has 47 million registered users, though its engagement has declined, as some users who tested it later returned to X. Attie is part of Bluesky's larger plan to reinvigorate activity by focusing on developers and communities in the months ahead. Both areas should get a lift from the protocol's forthcoming support for private data, which Schneider said has been the biggest request from developers. Private data is in alpha testing, with a rollout planned by the end of the year.
Schneider closed by describing the kind of projects Attie should enable: lots of fun, small social experiences for your friends, because people do not all have to communicate with the entire world all the time.
Key facts
- Bluesky announced at TechCrunch Disrupt 2026 a new Attie tool for making websites, quizzes, games, polls and other interactive experiences.
- Attie started as an experimental platform for AI-built custom social feeds; creations will live on the AT Protocol and tie to the creator's ATProto identity.
- Users can bring their own AI model or use open-weight options, and what they build can reach Bluesky's audience of 47 million registered users.
- Bluesky's engagement has declined, as some users who tried it returned to X; the company plans to focus on developers and communities.
- Private data support for the protocol is in alpha testing, with a rollout planned by the end of the year.
Why it matters
Bluesky is trying to turn its open protocol into a place where ordinary users, not only developers, make things. Schneider's pitch is that AI-assisted coding is currently a solo activity and that group-oriented building is a gap. The move also fits Bluesky's stated plan to reinvigorate a network whose engagement has declined, with Attie acting as a testing ground for AI ideas and a way to attract both developers and communities.
Who it affects
Everyday Bluesky users who want to make a quiz, poll, game or site for friends or a community without writing code are the intended audience. Developers on the AT Protocol are affected too, since Schneider said private data support is their biggest request and is now in alpha testing. Other apps in the Atmosphere share the protocol where these creations will live.
How to use it
Users build with Attie by bringing their own AI model or using open-weight options. Attie will suggest ideas based on a user's public Bluesky profile, and what they create is tied to their ATProto identity. No release date, availability or pricing for the new Attie creation tool is given, and the source does not say which AI models or open-weight models are supported.
How solid is it
This is a company announcement made at a conference interview and reported by TechCrunch, with direct quotes from the CEO and COO. The 47 million figure is registered users only. No numbers on Attie users or on how many experiences have been built are given, and no figure is given for the decline in engagement or for active users.
Risks and caveats
Wang herself says distribution is the unsolved problem, and Bluesky's engagement has declined, so a built-in audience is not guaranteed to show up. Private data support is still in alpha, with only a year-end rollout plan. The source does not say what the experiences will cost or when the tool reaches users, so the scale of the launch is unclear.
“There should be lots and lots of these fun, small social experiences for your friends”
— Toni Schneider, Bluesky CEO