OpenAI launches Presence for production-ready enterprise AI agents
OpenAI has introduced Presence, a new offering aimed at enterprise customers that is meant to make AI agents reliable enough for real production use. The company frames the move as a step beyond its existing Workspace Agents, the customizable "GPTs" that are mostly built for internal use cases. Presence instead targets production deployments in customer service and internal workflows, settings where an agent has to work reliably rather than just function in a demo or an internal test.
When a use case goes beyond what Presence can handle out of the box, OpenAI's Forward Deployed Engineers step in. This team works directly with the customer to pick the right workflows, connect the customer's existing systems, set up guidelines for the agent, and manage testing all the way through to the production launch.
Presence is currently available only to qualifying enterprise customers; it is not an open product anyone can sign up for. OpenAI mentions trust mechanisms as part of the offering but has not shared any legal details about them. How the company plans to handle specific compliance requirements, such as the EU AI Act, also remains unclear. The source names no launch date, no pricing, and no specific customers using Presence.
Key facts
- OpenAI introduced Presence, an enterprise offering meant to make AI agents production-ready for customer service and internal workflows.
- Presence is positioned as going beyond Workspace Agents, OpenAI's customizable "GPTs" that are mostly built for internal use.
- OpenAI's Forward Deployed Engineers work directly with customers on workflow selection, system integration, guidelines and testing through to launch.
- Presence is available only to qualifying enterprise customers and is not an open product.
- OpenAI mentions trust mechanisms but has given no legal details, and how it will handle compliance requirements like the EU AI Act is unclear.
Why it matters
Enterprise adoption of AI agents has largely stalled at the pilot stage: agents work in demos but struggle to hold up in real business processes. Presence is OpenAI's attempt to close that gap by pairing a product with hands-on engineering support, rather than shipping a generic tool and leaving deployment entirely to the customer.
Who it affects
The offering targets enterprise customers running customer service and internal-workflow use cases, and specifically those whose needs go beyond a self-serve Workspace Agent. Businesses currently building or piloting internal GPTs are the most direct comparison point.
How to use it
Presence is not self-serve. It is available only to qualifying enterprise customers, and OpenAI has not published pricing or a signup process. Access appears to run through OpenAI's enterprise sales and Forward Deployed Engineers rather than an open product page.
How solid is it
The description comes from OpenAI's own framing of the offering as reported by the source, without independent verification, customer names, or usage data. No launch date, pricing, or comparison to competing enterprise agent products is given.
Risks and caveats
OpenAI mentions trust mechanisms without legal specifics, and it is unclear how Presence will handle compliance requirements such as the EU AI Act. The lack of published pricing, customer examples, or a rollout timeline makes the offering hard to evaluate from the outside.